Live Online + Classroom
Run Profitable Ad Campaigns withPerformance Marketing Course
Run real ad campaigns on Google and Meta with AI tools. Build live client and own business projects from day one.
₹19,999 online / ₹24,999 classroom
3 months · No additional GST or certificate charges
- Real projects
- AI skills
- Career support
Learn
Google Ads, Meta Ads and funnels, taught step by step by working marketers.
Duration
3 to 6 Months
Eligibility
10+2 or Above
Fee Structure
Flexible with EMI option
How to Apply?
Apply NowAbout the course
Run ads that bring measurable resultsFrom first campaign to profitable scaling
Digital Elite's AI-Powered Performance Marketing course teaches you to plan, launch and optimise paid campaigns on Google Ads, Meta Ads (Facebook and Instagram) and YouTube. You learn to track every rupee, lower your cost per lead, and improve ROAS for e-commerce stores, local businesses and service brands.
Every module pairs a short lesson with a hands-on task on a real ad account, so you finish with campaign reports and a portfolio that show results, not just theory.
- Use AI tools for ad copy, creative testing, audience research and reporting
- Manage live campaigns with real budgets and get 1-on-1 mentor feedback
- Learn online, in Hindi and English, at your own pace
Your learning path, step by step
Start from zero and move up one level at a time.
Performance Marketing Foundations
- Marketing funnel, KPIs and ad metrics (CTR, CPC, CPL, ROAS)
- Audience targeting and campaign goals
- Ad account setup, Pixel and GA4 conversion tracking
Meta Ads & Social Campaigns
- Facebook and Instagram ad campaigns
- Lead generation, WhatsApp and e-commerce ads
- Creative testing and retargeting
Google Ads & Scaling
- Search, Display, YouTube and Performance Max
- Landing pages and conversion rate optimisation
- Budget scaling and client-ready reports
Performance Marketing with AI
- AI ad copy and creative variations
- AI audience insights and keyword research
- Automated reporting and bid optimisation
A beginner to advanced AI-powered Performance Marketing course. Run live Google Ads and Meta Ads campaigns, learn from expert mentors, and get career support to become job-ready.
Our Popular Courses
Liana
Digital Marketing
Basic Google Ads Course
The Advanced AI SEO Course at Digital Elite is crafted for individuals who want to master professional search engine optimization. This program emphasizes advanced SEO techniques, AI-powered tools, comprehensive website audits, and real-time ranking strategies to help learners achieve measurable results and dominate search engine visibility.
- Duration
2 Months
- Lessons
15 lessons
- Mode
Online & Offline
- Projects
5+
From SEO and keyword research to analytics, local listings and CRM, get hands-on practice with the real tools agencies and brands run on.
- 🛠️ 50+ Industry Tools
- 🔍 SEO • Tracking • Social • CRM • Ads • AI
- 💼 Live Project Practice
Module
Who Should Enroll?
- Business Owners – Looking to grow their business online
- Marketing Professionals – Seeking to enhance advanced digital marketing skills
- Students & Graduates – Want to become professional digital marketers
- Freelancers & Consultants – Aiming to expand services and client reach
- Entrepreneurs – Planning to launch a digital business or startup
- Career Switchers – Looking to enter the digital marketing industry
DISCOUNT UP TO 30%
Get up to 30% off your SEO course and start learning with practical, AI-powered training.
Offer
Performance marketing courses to generate leads and grow faster.
Start with the Performance Marketing Course, or pair paid ads with SEO and AI in the complete Digital Marketing Course, with clear fees and learner support.
AI-Powered Performance Marketing Course
Plan, launch and optimise Google Ads and Meta Ads campaigns that bring in leads and sales, using AI to test faster.
- Google Ads: Search, Display, YouTube and Performance Max
- Meta Ads for Facebook and Instagram
- Conversion tracking with GA4, GTM and Pixel
- Landing pages, CRO and AI ad creatives
- Live ad campaign project
AI-Powered Digital Marketing Course
Learn paid ads alongside SEO, social media, analytics and AI in one complete programme.
- Google Ads and Meta Ads modules
- SEO and AI SEO
- Social media, email and analytics
- Live practical projects
Advanced Search Engine Optimization
Add organic growth to your paid ads skills and bring in steady, free traffic with SEO and AI search optimization.
- Keyword research and search intent
- On-page, off-page and technical SEO
- AI SEO and GEO optimization
- Live SEO audit project
Your AI-Powered Performance Marketing Course syllabus.
Explore all 229 topics across 35 modules. Master Google Ads and Meta Ads, then go further with Bing, marketplace, local and ChatGPT ads, plus Performance Max, AI creatives and automation, so your campaigns bring leads and sales at a lower cost. Learn the tracking tools too: Tag Manager, GA4 and the Meta Pixel. Open a module to see the core skills, the AI focus and the project.
Solid paid ads foundations
Funnels, metrics, targeting and budgeting skills that keep working as ad platforms change.
Ads wherever buyers search, shop and ask
Google, Meta, Bing, marketplaces, local listings and ChatGPT, with the judgement to guide AI-driven automation.
A project in every module
Build real campaigns and reports, review them with a trainer and add them to your portfolio.
01 Performance Marketing Foundations
Core skills
- What performance marketing is and how it differs from brand marketing
- Paid, owned and earned media
- Marketing funnel: awareness, consideration, conversion
- How the ad auction works
- Overview of Google, Meta, YouTube and LinkedIn ads
- Campaign objectives and goals
- Careers and income paths in paid media
Understand how Google, Meta and AI-driven bidding decide who sees your ads, and how automation is changing media buying.
Project: A paid media plan for a real business
03 Ad Metrics, Budgeting & Unit Economics
Core skills
- Impressions, reach, CTR, CPC and CPM
- Conversion rate, CPL and CPA
- ROAS and ROI
- Customer lifetime value and break-even ROAS
- Setting daily and monthly budgets
- Attribution model basics
Use AI to build budget calculators and forecast leads and sales from your target numbers.
Project: A budget and KPI forecast sheet for a live campaign
05 Google Search Ads & Keyword Strategy
Core skills
- Keyword research with Keyword Planner
- Match types and search intent
- Negative keywords and the search terms report
- Responsive search ads
- Assets (extensions): sitelinks, calls and callouts
- Quality Score and Ad Rank
- Search campaign optimisation
AI keyword grouping, ad copy variations and search term analysis, plus how Google's AI-driven broad match reads intent.
Project: A live Search campaign with three ad groups
07 Display Ads & Remarketing
Core skills
- Display network and targeting options
- Audience and custom segments
- Responsive display ads
- Placement exclusions and brand safety
- Remarketing lists
- Frequency capping
- Programmatic buying and DV360 overview
Use AI for audience ideas and creative variations, and review placements to cut wasted spend.
Project: A display remarketing campaign with exclusion lists
09 Shopping Ads & Merchant Center
Core skills
- Merchant Center setup
- Product feed optimisation
- Shopping campaign structure
- Product titles and attributes
- Feed rules and supplemental feeds
- Free product listings
Use AI to rewrite feed titles and descriptions at scale, then review them for accuracy.
Project: An optimised product feed and a Shopping campaign
11 Google Business Profile Ads & Local Campaigns
Core skills
- Google Business Profile (formerly Google My Business) setup and verification
- Location and call assets in Search ads
- Local campaigns for calls, directions and store visits
- Performance Max with store goals
- Showing up in Google Maps with paid ads
- Local Services Ads (pay-per-lead) and where they are available
- Reviews, photos and posts that lift ad results
- Measuring calls, direction requests and store visits
Use AI to reply to reviews, write local ad copy and test "near me" prompts, then connect the results to your ad campaigns.
Project: A local ad campaign driving calls and directions for a nearby business, with an optimised Business Profile
13 Microsoft (Bing) Ads
Core skills
- Microsoft Advertising account setup
- Bing, Yahoo and DuckDuckGo audience
- Importing campaigns from Google Ads
- Microsoft-only targeting, such as LinkedIn profile targeting
- UET tag and Microsoft Clarity tracking
- Microsoft Shopping and Performance Max campaigns
- Ads in Microsoft Copilot
- Bidding and budget differences from Google Ads
Learn how Copilot and Bing AI answers change search behaviour, and how to adapt keywords and ad copy for them.
Project: A Microsoft Ads campaign imported from Google Ads and optimised for Bing
15 Meta Lead Generation & WhatsApp Ads
Core skills
- Instant forms and website lead campaigns
- Click-to-WhatsApp and Messenger ads
- Lead quality filters
- CRM integration and lead follow-up
- Lead generation for local and service businesses
- Cost per lead optimisation
Use AI to write lead form questions and WhatsApp follow-up scripts, and to score lead quality.
Project: A lead generation campaign with a follow-up flow
17 Ad Creative & Copywriting
Core skills
- Hook, offer and call to action
- Copywriting formulas: AIDA and PAS
- Static, carousel, video and UGC ads
- Creative briefs
- Designing ads in Canva
- Creative fatigue and refresh cycles
- Ad policy basics
Draft many copy angles with AI, then edit for voice, accuracy and compliance.
Project: A creative pack with 10 ad variations
19 Retargeting & Lookalike Audiences
Core skills
- Website and engagement custom audiences
- Customer list uploads
- Lookalike and similar audiences
- Full-funnel retargeting
- Audience exclusions
- Privacy and consent basics
Use AI to segment customer lists and tailor your message to each funnel stage.
Project: A full-funnel retargeting setup
21 Pinterest, Snapchat, X & Reddit Ads
Core skills
- Pinterest ads for discovery and shopping
- Snapchat ads for younger audiences
- X (Twitter) ads
- Reddit and Quora ads
- Choosing the right platform by goal and audience
- Multi-platform budget split and testing
Use AI to compare platforms for a brand, adapt one creative to each format and plan low-risk test budgets.
Project: A multi-platform test plan with budgets and success metrics
23 ChatGPT Ads & AI Search Advertising New
Core skills
- How ads appear and are labelled in ChatGPT
- ChatGPT Ads Manager: account, budgets and bids
- CPM and CPC bidding
- Targeting by conversation topic, platform and location
- Product feeds and custom audiences
- Measuring results and conversions
- Ads in Google AI Overviews, AI Mode and Microsoft Copilot
- Writing ad creative for conversational intent
Test the prompts your buyers use, then shape ad messages that answer real questions without sounding like a pitch.
Project: A ChatGPT ads campaign plan with creative, targeting and measurement
25 Landing Pages & Conversion Rate Optimisation
Core skills
- Landing page anatomy
- Headline, offer and trust signals
- Forms and calls to action
- Mobile experience and page speed
- Heatmaps and recordings with Microsoft Clarity
- Message match between ad and page
- The CRO process
Draft and test landing page copy with AI, and use it to analyse heatmaps and session recordings.
Project: A high-converting landing page with a CRO plan
27 Google Analytics 4 for Ads
Core skills
- GA4 setup and data streams
- Events, key events and conversions
- Linking GA4 with Google Ads
- Acquisition and traffic reports
- Explorations and segments
- Audiences for remarketing
- UTM tagging and campaign tracking
Use AI to explain reports in plain language, find funnel drop-offs and plan next steps.
Project: A GA4 setup with a UTM structure and a paid traffic report
29 A/B Testing & Experimentation
Core skills
- Writing a test hypothesis
- What to test: audience, creative, offer and page
- Google Ads experiments
- Meta A/B tests
- Statistical significance basics
- Documenting and sharing results
Use AI to generate test ideas and summarise results, while you make the final call.
Project: A 30-day test plan with five documented experiments
31 AI Tools & Automation for Ads New
Core skills
- Picking the right AI tool for each ads task
- Prompt templates for research, copy and audits
- Google Ads scripts and automated rules
- Alerts and budget pacing
- Zapier and Make for lead routing
- Responsible AI use and data privacy
Build a personal ads toolkit that saves hours every week, with clear rules for checking accuracy.
Project: A reusable AI workflow for ad creation and reporting
33 Freelancing & Agency Skills
Core skills
- Choosing a niche and defining your services
- Finding clients: LinkedIn, Upwork, outreach and referrals
- Proposals and pricing models
- Onboarding, access and permissions
- Client communication and reporting
- Retainers, upselling and scaling up
Use AI to draft proposals and outreach, build reports faster and automate routine client admin.
Project: A freelance starter kit with a portfolio page, proposal template and pricing sheet
35 Live Project & Internship
Core skills
- Live client ad accounts
- End-to-end planning, launch and optimisation
- Weekly reviews with trainers
- Tracking and performance reporting
- Case study writing
- Portfolio documentation
Apply AI tools on real work and learn to review and improve their output in a working environment.
Project: A performance marketing case study you can show to employers and clients
02 Audience Research & Customer Personas
Core skills
- Customer personas
- Customer journey mapping
- Demographic, interest and intent targeting
- Competitor ad research with Meta Ad Library
- Voice-of-customer research
- Offer and positioning basics
Use AI to analyse reviews and survey replies, build personas and uncover audience pain points faster.
Project: Three audience personas with a targeting map
04 Google Ads Setup & Account Structure
Core skills
- Google Ads account and billing setup
- Campaign types overview
- Account, campaign and ad group structure
- Locations, languages, schedules and devices
- Conversion goals
- Linking GA4 and Merchant Center
Use AI to plan account structures and naming conventions that stay clean as you scale.
Project: A fully structured Google Ads account ready to launch
06 Bidding Strategies & Budget Optimisation
Core skills
- Manual CPC vs automated bidding
- Maximise conversions and conversion value
- Target CPA and Target ROAS
- The smart bidding learning phase
- Budget pacing
- Portfolio bid strategies and bid adjustments
Learn to feed smart bidding the right data signals, and when to step in instead of trusting automation.
Project: A bidding strategy comparison report
08 YouTube Video Ads
Core skills
- Ad formats: skippable, bumper, Shorts and in-feed
- Video campaign goals
- Targeting by audience, topic and placement
- Scripts and the first 5 seconds
- Video action campaigns
- Measuring views and view-through conversions
AI script outlines, hook testing and quick edits for faster video production.
Project: A video ad script and a live YouTube campaign
10 Performance Max & Demand Gen New
Core skills
- How Performance Max works
- Asset groups and creative assets
- Audience signals
- Search themes and brand exclusions
- Demand Gen campaigns
- Reading asset and insight reports
- When to use PMax vs Search
Learn how Google's AI uses your signals, and how to guide and measure automated campaigns.
Project: A Performance Max campaign plan with asset groups
12 App Install & App Engagement Campaigns
Core skills
- Google app campaigns
- Meta app install ads
- Firebase and app event tracking
- Creative assets for app ads
- Cost per install vs cost per action
- Deep links and re-engagement
- Retention and lifetime value basics
Use AI to generate creative variations for app ads and to spot which events predict high-value users.
Project: An app install campaign plan with tracked in-app events
14 Meta Ads Foundations
Core skills
- Business Manager and Ads Manager
- Campaign, ad set and ad structure
- Campaign objectives
- Audience targeting and Advantage+ audience
- Placements
- Budgets and bid strategy
- Learning phase and delivery
Use Meta's Advantage+ tools wisely, and AI to plan campaign structure and test ideas.
Project: A launched Facebook and Instagram campaign
16 Meta E-commerce & Catalogue Ads
Core skills
- Meta catalogue setup
- Advantage+ shopping campaigns
- Dynamic product ads
- Purchase events and value tracking
- Offers and discount strategy
- Scaling tests for online stores
Use AI for product creative and copy variations, and learn to read results from automated campaigns.
Project: A catalogue sales campaign for an online store
18 AI Ad Creative & Video New
Core skills
- AI image and video tools for ads
- AI backgrounds and product visuals
- AI voice-overs and subtitles
- Keeping the brand consistent
- Creative testing at scale
- Copyright and AI disclosure rules
Build a fast, repeatable AI creative workflow with clear checks for quality, accuracy and brand fit.
Project: Five AI-assisted ad creatives tested in a live campaign
20 LinkedIn Ads & B2B Lead Generation
Core skills
- LinkedIn Campaign Manager
- Job title, industry and company targeting
- Lead Gen Forms
- Sponsored content and message ads
- B2B funnels and long sales cycles
- B2B budgets and bidding
Use AI for B2B messaging, account research and outreach follow-up.
Project: A B2B lead generation campaign plan
22 Marketplace Ads: Amazon, Flipkart & Meesho
Core skills
- How marketplace ads differ from website ads
- Amazon Ads: Sponsored Products, Brands and Display
- Flipkart sponsored product and banner ads
- Meesho ads for value shoppers
- Quick commerce ads on Blinkit, Zepto and Swiggy Instamart
- Listing optimisation, ratings and Buy Box
- ACoS, TACoS and marketplace profitability
Use AI to rewrite listing titles, bullets and keywords, and to analyse search term reports across marketplaces.
Project: A marketplace ad plan with an optimised listing and a Sponsored Products campaign
24 Influencer & Affiliate Marketing
Core skills
- Finding and vetting creators
- Creator briefs and UGC
- Partnership and whitelisted ads
- Affiliate networks and tracking links
- Commission and CPA payout models
- Measuring ROI with UTMs and promo codes
- Disclosure rules and ASCI guidelines
Use AI to shortlist creators, draft briefs and check content against disclosure and ad policy rules.
Project: An influencer and affiliate campaign plan with tracking set up
26 Google Tag Manager
Core skills
- GTM accounts, containers and installation
- Tags, triggers and variables
- Google Ads conversion tags
- GA4 event tags
- Data layer basics
- Enhanced conversions
- Preview mode, debugging and publishing
Use AI to plan a tracking setup, write regex patterns and troubleshoot tags that do not fire.
Project: A GTM container with working Google Ads and GA4 conversion tags
28 Meta Pixel & Conversions API
Core skills
- Meta Pixel installation
- Standard and custom events
- Conversions API basics
- Event match quality and deduplication
- Domain verification and event priorities
- Testing in Events Manager
Use AI to map the events you need and debug events that are missing or duplicated.
Project: A working Pixel and Conversions API setup verified in Events Manager
30 Reporting & Dashboards
Core skills
- Choosing KPIs by campaign goal
- Looker Studio dashboards
- Connecting Google Ads, GA4 and Meta data
- Weekly and monthly reports
- Explaining performance to clients
- Spotting anomalies and wasted spend
Use AI to summarise performance, flag spend spikes and turn numbers into clear next steps.
Project: A live performance dashboard with a monthly report
32 Scaling & Profit Optimisation
Core skills
- Vertical and horizontal scaling
- Full ad account audits
- Fixing wasted spend and low-quality traffic
- Ad disapprovals and account health
- Invalid clicks and click fraud basics
- Seasonal and sale-period planning
- Profit margins and blended ROAS
Use AI to audit search terms, placements and creatives so you find savings quickly, then verify before acting.
Project: A complete ad account audit with a scaling plan
34 Interview Prep
Core skills
- Resume and LinkedIn optimisation
- Building a performance marketing portfolio and case studies
- Common Google Ads and Meta Ads interview questions
- Practical assignments and account audits
- Salary expectations and negotiation
- Mock interviews with feedback
Tailor your resume to each job with AI and rehearse interviews with instant AI feedback.
Project: A polished resume, LinkedIn profile and one full mock interview
Explore the curriculum, then bring your questions to a trainer.
Read the detailed Performance Marketing course syllabusA hands-on AI marketing programme that turns every module into live work and a stronger career profile.
01
Learn
Understand SEO, ads, social media and AI tools through live classes with industry experts.
02
Practise
Work with real marketing tools through guided, hands-on exercises in every module.
03
Launch
Run live campaigns and projects for real clients or your own business.
04
Optimise
Read your analytics, fix what is not working and improve your results.
05
Get hired
Build your portfolio and use our 100% placement support to land your first role.
Receive a course completion certificate from Digital Elite and guidance for relevant third-party certification paths.
Course completion recognition
A branded certificate recognises the programme you complete.
Practical work to support it
Present your website, research, campaign plans and project decisions alongside your certificate. Lifetime support stays with you after the course.
External certification guidance
Explore official provider courses and assessments. Third-party certificates follow the provider’s requirements.
Enroll in 4 Easy Steps To Start Your Digital Marketing journey
Fill the Application Form
Apply by filling a simple application form.
Verification Process
Our team will verify your application and documents.
Get Enrolled
Complete payment and confirm your seat in the course.
Start Learning
Get instant access to classes and begin your digital marketing journey.
Kickstart your career with Digital Elite’s placement support. Build practical skills on live projects, learn from expert mentors and seize opportunities to grow in the digital marketing field.
- 100%Placement Support
- 3 MonthsPractical Training
- LifetimeLearning Support
Student Transparency
Trust & Authority FAQ
Digital Elite's Performance Marketing course covers Google Ads, Meta Ads, YouTube, Performance Max, Microsoft (Bing) Ads, marketplace ads such as Amazon and Flipkart, Google Business Profile ads and ChatGPT ads. AI tools are used in every module, so you learn to run campaigns that bring leads and sales at a lower cost.
Yes. You learn Search, Display, YouTube, Shopping and Performance Max on Google, Facebook and Instagram ads on Meta, Microsoft Advertising, Amazon, Flipkart and Meesho marketplace ads, local ads through your Google Business Profile, and ads in ChatGPT. You also learn LinkedIn, app install and influencer campaigns.
Performance marketing is paid advertising where you pay for measurable results such as clicks, leads or sales. SEO brings free organic traffic over time, and digital marketing is the wider field that includes both, plus social media, email and analytics. Many students take performance marketing first, then add SEO or the complete Digital Marketing course.
Yes. Businesses of every size want advertising that shows clear results, and new channels such as ChatGPT ads and AI-driven campaigns need people who understand tracking, budgets and optimisation. Skilled performance marketers are in demand as employees, agency specialists and freelancers.
Fee and duration depend on the program you choose, such as the standalone Performance Marketing course or the complete Digital Marketing course. Talk to our counselor to get exact details and the current batch schedule.
Yes. You receive a course completion certificate from Digital Elite after you finish the training, campaign projects and assignments. We also guide you through the Google Ads and GA4 certifications.
Yes. We start from the marketing funnel and basic ad metrics, so students, graduates, homemakers, business owners and working professionals can all follow along, with no coding background needed.
Yes. Classes are explained in simple Hindi and English, so language is never a barrier.
Yes. Every module has a project, and you work on live ad accounts using tools like Google Ads, Meta Ads Manager, Microsoft Advertising, Google Tag Manager, GA4, Looker Studio and Canva, plus AI tools for ad copy, creatives and reporting.
We help with building a portfolio of campaign case studies, resume and LinkedIn optimisation, mock interviews, and guidance on finding freelance clients, including proposals and pricing. We give placement support, but this is not a job guarantee.
Yes. You can learn online or offline, get 1-on-1 mentor support, and pay in easy installments. Ask our counselor for the available plans.
Reviews
What our client says
At Digital Elite, we take pride in delivering measurable results and exceptional service. Here’s what some of our valued clients have to say about working with us.
Digital Elite helped us strengthen our online presence and achieve remarkable growth through strategic SEO and marketing campaigns. Their team is highly professional and result-driven!
